Identity, Website


Online casinos want more players. seeks to do just that by bringing gaming strategies and general how-to information to interested and potential players with plenty of calls to action to take you to the bigger casino sites with a few virtual bucks to try your luck.

We created the identity for and settled on a simpler word-mark embracing the ace of spades mentality represented in this case by the blue spade as the “a” for Jack. In addition to the identity, we were tasked with the responsive design for the website which the client went on to have developed by a third-party.

The two scrolling page designs were created with the male-audience in mind. Do you care to learn how to play BlackJack strategically?


  • Art Direction & Design Bram Timmer
  • Project Management Michael Cribari